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Etisalat Introduces lnitiative To Reduce Unsolicited SMS, Calls

Etisalat, one of Nigeria’s leading telecoms has introduced the ‘do not disturb’ (DND) facility which allows customers on its network to completely or partially opt-out from receiving unsolicited (Spam) SMS and calls.

After identifying improperly managed unsolicited (spam) messages and calls as a major source of customer dissatisfaction in the Nigerian telecommunications industry, the Nigerian Communications Commission (NCC), engaged network operators to develop solutions effective to solve the problem.

The DND service is now available on the Etisalat network using a uniform shortcode 2442 on all networks to facilitate access. Subscribers can therefore access it by texting ‘STOP’ to ‘2442’, may request for a partial service which will enable them to receive only a specific class of messages that are of importance to them.

To activate the DND partial service, customers are required to send “HELP” to 2442 to receive information on available classifications and their activation codes and send the activation code for 2442 to enable a specific class messages.

On this point, Mr. lkenna lkeme, Director, Regulatory and Corporate Social Responsibility, Etisalat Nigeria, stressed enviable record of the company’s compliance with regulatory directives and reaffirmed its commitment to enhancing customer experience on its network.

“Ensuring that DND service is available on our network is one of the ways in which we continue to improve our services bouquet and enrich customer experience on the Etisalat network,” he said.

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