After failing with the first line of Galaxy Note 7 smartphones,Tech giant, Samsung brought out a “safe” replacement that has also hit the rocks and literally gone up in flames.
The technology company has urged users of the Galaxy Note 7 to “turn off” their phones and stop usage.
At this time, the company says sales of the phone are going to be put to a stop.
In September 2006, when the batteries of the first batch of Galaxy Note 7 smartphones caught fire, users uploaded photos of their burnt phones on the net.
Samsung was then forced to recall cases of about 2.5 million devices.
A few weeks later, the company assured users that the replacement phones were safe for use till negative reports began to filter in again.
“Because consumers’ safety remains our utmost priority, Samsung will ask all carrier and retail partners globally to halt sales and exchanges of the Galaxy Note 7 while the investigation is ongoing,” the company has now said.
“Consumers with either original Galaxy Note 7 or replacement Galaxy Note 7 devices ought to power down and stop the usage of the device and take advantage of the solutions available,” it added.
The present turn of events could not have come at a worse time for Samsung as competition in the $400bn phone market is at an all-time high.
A technology analyst at Frost & Sullivan, Andrew Milroy told the BBC that: “Samsung had been making a comeback against its rivals. This harmful product fault will seriously damage its competitive position in the smartphone market.”
A Southwest Airlines flight in the United States was recently evacuated after a passenger’s Samsung phone began emitting smoke.
Flight 994 leaving Louisville, Kentucky was evacuated on the runway before takeoff.
The heat damage from the explosion was so severe that a fire official couldn’t independently verify the model of the phone.